Privacy Policy

(Last modified: 06/11/2021)

Introduction

The company "Alderete GbR" is committed to lawful, fair, and transparent collection of your data. This policy governs data collection by us and our affiliates (collectively the “Company”) when you purchase or use our products, services, software, and website (collectively the “Services”). It was drafted to help you understand the types of information we collect from you, how we use it, as well as how we share, store and protect it. 

At Finance Five we recognise the importance of personal information entrusted to us. It is one of our fundamental responsibilities to ensure that we protect the information entrusted to us by our clients and our website visitors. Please find below select security measures we established to protect your privacy.

If you do not agree with this policy, you should not use our Services. By accessing or using our Services, you agree to this policy, which may change from time to time to better reflect our practices and applicable laws. Your continued use after we make change(s) is deemed acceptance of those changes.

Why does the Company collect personal information?

We collect, process, and use personal information on our websites in order to offer you even better products and services, best adapt our business processes to our clients’ needs, and steer you to the most suitable product information and online applications.

Children Under the Age of 13 

Our Services are not intended for minors (children under 13 years of age or equivalent depending on jurisdiction, (“Children”), and use of our Services by Children is strictly prohibited. We do not knowingly collect personally identifiable information from Children. If we learn we have collected or received personal information from Children without verification of parental consent, we will delete that information. If you believe we might have any information from or about Children, please contact us.

How does the Company collect information and how long is it retained?

Information collected on our website will only be retained for as long as necessary to fulfil the purpose for which it was collected. If you wish to access or correct any information the Company holds about you, you may have your data deleted, blocked or corrected (as long as compliant with applicable law). You have the right to access the personal information we hold about you; this service is free of charge.

Types of Information We Collect

We collect information if you voluntarily provide it to us. For example, if you sign up for our Services, you might give us your name and email address. You might also give us data when you email us or give us feedback. In addition, you may submit information online through surveys, forms, portals, or other interactive activities on our website. details about transactions you carry out through our website. It is always your choice whether or not to provide personal data. Do not provide personal data unless you are authorised to do so.

We may collect the following information directly from you:
information that may be personally identified, such as name, address, e-mail address, and other identifier by which you may be contacted online or offline ("personal information"); information that is about you but individually does not identify you; and/or information about how you interact with our website, such as internet connection or the equipment you use to access the Services.

This policy does not apply to third-party sites that may link to, or be accessible from, our site. We do not control these third parties' tracking technologies or how they may be used. Your interactions with these sites are governed by the third parties’ applicable privacy statements. If you have any questions about these sites, you should contact the responsible provider directly.

We may also collect information automatically:
As you interact with our website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including: details of your visits to our website and information about your computer and internet connection. The information we collect automatically does not include personal information.

The technologies we use for this automatic data collection may include cookies. You may refuse to accept browser cookies by activating the appropriate setting on your browser, but if you do you may be unable to access certain parts of our website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to us.

How We Use Your Information

We use information that we collect about you or that you provide to us, including personal information to present our Services to you; to provide you with information, products, or services that you request from us; to fulfill any other purpose for which you provide it; to provide you with notices about your account/ subscription, including expiration and renewal notices; to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection; to comply with legal obligations; or for any other purpose with your consent.

If you are an EU resident, we will collect and use your personal data only if we have one or more legal bases for doing so under the GDPR. This means we collect and use your personal data only where you have given your consent for one or more specific purposes; it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests; it is necessary to protect the vital interests of you or another natural person; or it is necessary to comply with a legal obligation. 

Who We Share Your Information With

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this policy to our team members, agents, subsidiaries and affiliates who have a business need to know; to contractors, service providers, and other third parties we use to support our business; to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Company’s assets; to fulfill the purpose for which you provide it; for any other purpose disclosed by us when you provide the information; and/or with your consent.

We may also disclose your personal information: to comply with any court order, law, or legal process, including to respond to any government or regulatory request; and/or to enforce or apply our terms of use and other agreements, including for billing and collection purposes.

If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others.

How We Protect Your Personal Information

We may store your personal data in any region or in any country where we or our service providers have facilities. We implement reasonable processes and adhere to best practices in order to protect your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure.

Unfortunately, the transmission of information via the internet is not completely secure. We will do our best to protect your personal information, but we cannot guarantee the security of your personal information transmitted to our website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the website. We will store your personal data only until it is no longer needed to fulfill the purpose(s) for which it was collected or as required or permitted by law; at that point it will be anonymized, deleted, or isolated.

We may store your personal data in any region or in any country where we or our service providers have facilities. We implement reasonable processes and adhere to best practices in order to protect your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure.

Unfortunately, the transmission of information via the internet is not completely secure. We will do our best to protect your personal information, but we cannot guarantee the security of your personal information transmitted to our website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the website. We will store your personal data only until it is no longer needed to fulfill the purpose(s) for which it was collected or as required or permitted by law; at that point it will be anonymized, deleted, or isolated.

Accessing and Correcting Your Information

You can request to access, correct or delete any personal information that you have provided to us by contacting us at hello@financefive.show. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

How to Contact Us

To ask questions or comment about this privacy policy and our privacy practices, contact us at: 

Alderete GbR
Mathildenstr. 10, 
71638 Ludwigsburg, Germany

hello@financefive.show
+49 (0) 157 319 354 89
https://financefive.show

California Privacy Rights (California Residents)

California residents have the right to request once per calendar year a list of the companies with which we may share personal information for the third parties’ direct marketing purposes and a list of the categories of such personal information shared.  

California residents may make this request by e-mailing hello@financefive.show. Please include "California Privacy Rights Request" in the first line of the description and your California mailing or street address.

If you are a California resident, you also have the right to access, or to request that we delete, any Personal Information we have collected about you, and inquire about our collection, sale and disclosure of your Personal Information by e-mailing hello@financefive.show.

Your exercise of these rights will have no adverse effect on the price and quality of our services.
California residents may request further information about compliance with California law and to make a request under California law by e-mailing hello@financefive.show.  

Please include "California Privacy Rights Request" in the first line of the description and your California mailing or street address.

Data privacy notices in accordance with the EU General Data Protection Regulation

In the following, we will inform you about the type, scope and purpose of the processing of personal data by our company in accordance with the legal requirements of data protection law (in particular in accordance with BDSG n.F. and the European General Data Protection Regulation 'GDPR'). This data protection declaration also applies to our websites and social media profiles. With regard to the definition of terms such as "personal data" or "processing", we refer to Art. 4 GDPR.

Name and contact details of the person responsible

Our responsible person (hereinafter "responsible person") within the meaning of Art. 4 No. 7 GDPR is:

Alderete GbR
Mathildenstr. 10, 
71638 Ludwigsburg, Germany

Data protection officer
Mathildenstr. 10, 
71638 Ludwigsburg, Germany
hello@financefive.show

Types of data, purposes of processing and categories of data subjects

In the following, we will inform you about the type, scope and purpose of the collection, processing and use of personal data.

1. Types of data we process
Inventory data (name, address, etc.), contact details (telephone number, email, fax, etc.), payment data (bank details, account details, payment history, etc.), contract data (subject matter of the contract, duration, etc.),

2. Purposes of processing according to Art. 13 Para. 1 c) GDPR
Execution of contracts, fulfillment of contractual obligations, fulfillment of legal storage obligations, avoidance of SPAM and abuse, customer service and customer care, handling contact requests,

3. Categories of data subjects according to Art. 13 Para. 1 e) GDPR
Visitors / users of the website, customers,

The data subjects are collectively referred to as "users".

Transfer of personal data to third parties and processors

In principle, we will not pass on any data to third parties without your consent. If this is the case, the transfer takes place on the basis of the aforementioned legal bases, e.g. when transferring data to online payment providers for the fulfillment of a contract or due to a court order or due to a legal obligation to release the data for the purpose of criminal prosecution, to avert danger or to enforce intellectual property rights.

We also use contract processors (external service providers e.g. for web hosting our websites and databases) to process your data. If data is passed on to the processors as part of an agreement for order processing, this always occurs in accordance with Art. 28 GDPR. We carefully select our processors, check them regularly and have given us the right to issue instructions with regard to the data. In addition, the processors must have taken suitable technical and organizational measures and comply with the data protection regulations according to BDSG n.F. and DS-GVO

Data transfer to third countries

The adoption of the European General Data Protection Regulation (GDPR) created a uniform basis for data protection in Europe. Your data will therefore mainly be processed by companies for which the GDPR applies. Should the processing by third party services take place outside the European Union or the European Economic Area, these must meet the special requirements of Art. 44 ff. GDPR. This means that processing is carried out on the basis of special guarantees, such as the establishment of a data protection level that is officially recognized by the EU Commission or compliance with officially recognized special contractual obligations, the so-called "standard contractual clauses".

Insofar as we obtain your express consent to data transmission to the USA due to the ineffectiveness of the so-called "Privacy Shield", according to Art. 49 Paragraph 1 Sentence 1 lit. a) GDPR, we refer to the risk of secret access in this regard by US authorities and the use of the data for monitoring purposes, possibly without legal remedies for EU citizens.

Deletion of data and storage duration

Unless expressly stated in this data protection declaration, your personal data will be deleted or blocked as soon as you revoke your consent to processing or the purpose for storage no longer applies or the data is no longer required for the purpose, unless it is further Storage is necessary for evidence purposes or there are legal storage obligations. This includes, for example, commercial law retention obligations for business letters in accordance with Section 257 (1) HGB (6 years) and tax retention obligations in accordance with Section 147 (1) AO of documents (10 years). When the prescribed retention period expires, your data will be blocked or deleted, unless the storage is still necessary for the conclusion or fulfillment of a contract.

Existence of automated decision-making

We do not use automatic decision-making or profiling.

Provision of our website and creation of log files

1. If you only use our website for information purposes (i.e. no registration and no other transmission of information), we only collect the personal data that your browser transmits to our server. If you want to view our website, we collect the following data:
• IP address;
• Internet service provider of the user;
• the date and time of the request;
• browser type;
• language and browser version;
• content of the call;
• time zone;
• Access status / HTTP status code;
• amount of data;
• Websites from which the request came;
• Operating system.
A storage of this data together with other personal data does not take place.

2. These data serve the purpose of user-friendly, functional and secure delivery of our website to you with functions and content as well as their optimization and statistical analysis.

3. The legal basis for this is our legitimate interest in data processing according to Art. 6 Para. 1 S.1 lit.f) GDPR, which is also in the above purposes.

4. For security reasons, we store this data in server log files for a storage period of days. After this period has expired, these are automatically deleted, unless we need to keep them for evidence purposes in the event of attacks on the server infrastructure or other legal violations.

Cookies

1. We use so-called cookies when you visit our website. Cookies are small text files that your internet browser stores and saves on your computer. When you visit our website again, these cookies provide information in order to automatically recognize you. Cookies also include the so-called "user IDs", where user information is stored using pseudonymised profiles. When you visit our website, we will inform you about the use of cookies for the aforementioned purposes by means of a reference to our data protection declaration You can object to this or prevent its storage ("opt-out").

A distinction is made between the following types of cookies:

• Necessary, essential cookies: Essential cookies are cookies that are absolutely necessary for the operation of the website in order to save certain functions of the website such as logins, shopping cart or user input, e.g. regarding the language of the website.

• Session cookies: Session cookies are required to recognize multiple uses of an offer by the same user (e.g. if you have logged in to determine your login status). When you visit our site again, these cookies provide information in order to automatically recognize you. The information obtained in this way is used to optimize our offers and to give you easier access to our site. When you close the browser or log out, the session cookies are deleted.

• Persistent cookies: These cookies are saved even after the browser is closed. They are used to store the login, to measure the range and for marketing purposes. These are automatically deleted after a specified period, which can differ depending on the cookie. You can delete cookies at any time in the security settings of your browser.

• Cookies from third-party providers (third-party cookies, in particular from advertisers): You can configure your browser settings according to your wishes. B. Reject the acceptance of third-party cookies or all cookies. However, we would like to point out at this point that you may then not be able to use all the functions of this website. Read more about these cookies in the respective data protection declarations for the third party providers.

2. Data categories: user data, cookies, user ID (in particular the pages visited, device information, access times and IP addresses).

3. Purpose of processing: The information obtained in this way is used to optimize our web offers technically and economically and to enable you to access our website more easily and securely.

4. Legal basis: If we process your personal data with the help of cookies on the basis of your consent ("opt-in"), then Art. 6 Para. 1 S. 1 lit. a) GDPR is the legal basis. Otherwise we have a legitimate interest in the effective functionality, improvement and economic operation of the website, so that in this case Art. 6 Para. 1 S. 1 lit. f) GDPR is the legal basis. The legal basis is also Art. 6 Para. 1 S. 1 lit. b) DS-GVO, if the cookies are set to initiate contracts, e.g. for orders.

5. Storage period / deletion: The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.

Otherwise, cookies are stored on your computer and transmitted to our site from there. As a user, you therefore have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it is possible that not all functions of the website can be used to their full extent.

Here you can find information on how to delete cookies by browser:

Chrome: https://support.google.com/chrome/answer/95647

Safari: https://support.apple.com/de-at/guide/safari/sfri11471/mac

Firefox: https://support.mozilla.org/de/kb/cookies-und-website-daten-in-firefox-loschen

Internet Explorer: https://support.microsoft.com/de-at/help/17442/windows-internet-explorer-delete-manage-cookies

Microsoft Edge: https://support.microsoft.com/de-at/help/4027947/windows-delete-cookies

6. Objection and "opt-out": You can generally prevent cookies from being saved on your hard drive, regardless of your consent or legal permission, by selecting "do not accept cookies" in your browser settings. However, this can limit the functionality of our offers. You can opt out of the use of third-party cookies for advertising purposes via this American website (https://optout.aboutads.info) or this European website (http://www.youronlinechoices.com/de / Preference Management /) contradict.

Processing of contracts

1. We process inventory data (e.g. company, title / academic degree, names and addresses as well as contact details of users, email), contract data (e.g. services used, names of contact persons) and payment data (e.g. bank details, payment history) for the purpose of fulfilling our contractual obligations (Knowledge of who is a contractual partner; justification, content and processing of the contract; checking for plausibility of the data) and services (e.g. contacting customer service) in accordance with Art. 6 Para. 1 S. 1 lit b) GDPR. The entries marked as mandatory in online forms are required for the conclusion of the contract.

2. This data is generally not passed on to third parties, unless it is necessary to pursue our claims (e.g. transfer to a lawyer for collection) or to fulfill the contract (e.g. transfer of data to payment providers) or there is a legal obligation to do so in accordance with Art . 6 para. 1 sentence 1 lit. c) GDPR.

3. We can also process the data you provide to inform you about other interesting products from our portfolio or to send you emails with technical information.

4. The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. This is the case for the inventory and contract data when the data is no longer required for the execution of the contract and claims can no longer be asserted from the contract because these are statute-barred (warranty: two years / standard limitation: three years ). Due to commercial and tax law requirements, we are obliged to save your address, payment and order data for a period of ten years. However, if the contract is terminated after three years, we will restrict processing, i. H. Your data will only be used to comply with legal obligations. Information in the user account remains until it is deleted.

Contact via contact form / email / fax / post

1. When you contact us via the contact form, fax, post or email, your details will be processed for the purpose of handling the contact request.

2. If you have given your consent, the legal basis for the processing of the data is Article 6 Paragraph 1 Sentence 1 Letter a) GDPR. The legal basis for the processing of the data transmitted in the course of a contact request or e-mail, letter or fax is Art. 6 Para. 1 S. 1 lit.f) GDPR. The person responsible has a legitimate interest in the processing and storage of the data in order to be able to answer user inquiries, to preserve evidence for reasons of liability and, if necessary, to be able to comply with his statutory retention requirements for business letters. If the contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 Para. 1 S. 1 lit. b) GDPR.

3. We can save your details and contact requests in our customer relationship management system ("CRM system") or a comparable system.

4. The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. For the personal data from the input mask of the contact form and those that were sent by e-mail, this is the case when the respective conversation with you has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been finally clarified. We store inquiries from users who have an account or contract with us for up to two years after the end of the contract. In the case of legal archiving obligations, the deletion takes place after their expiry: End of commercial law (6 years) and tax law (10 years) retention obligation.

5. You have the option at any time to revoke your consent to the processing of personal data in accordance with Art. 6 Para. 1 S. 1 lit. If you contact us by email, you can object to the storage of personal data at any time.

Google Adsense

1. We have integrated advertisements from the Google "Adsense" service (service provider: Google Ireland Limited, Register No .: 368047, Gordon House, Barrow Street, Dublin 4, Ireland) on our website. Advertisements "marked in each advertisement.

2. Data categories and description of data processing: usage data / communication data; When you visit our website, Google receives the information that you have accessed our website. To do this, Google places a web beacon or cookie on your computer. The data is also transferred to the USA and analyzed there. If you are logged in with a Google account, the data can be assigned to your account by Adsense. If you do not want this, you must log out before visiting our website. But other information can also be used by Google for this purpose:

• the types of websites you have visited and the mobile apps installed on your device;

• Cookies in your browser and settings in your Google account;

• websites and apps that you have visited;

• your activity on other devices;

• previous interactions with advertisements or advertising services from Google;

• Your Google account activity and information.

When you click on an Adsense ad, the IP of the user is processed by Google (usage data), the processing being pseudonymised (so-called "advertising ID") by shortening the IP by the last two digits Advertising identifiers from cookies or similar technologies do not contain special categories of personal data according to Art. 9 GDPR such as ethnic origin, religion, sexual orientation or health.

3. Purpose of processing: We have activated the personalized ads in order to show you more interesting advertising that supports the commercial use of our website, increases the value for us and improves the user experience for you. With the help of personalized advertising, we can use Adsense to reach users based on their interests and demographic characteristics (e.g. "sports enthusiasts"). In addition, the processing is used for tracking, remarketing and conversion measurement as well as for financing our website.

4. Legal basis: If you have given your consent to the processing of your personal data using "Google Adsense with personalized ads" ("opt-in"), then Article 6 (1) sentence 1 lit. a) GDPR is the legal basis. Otherwise, the legal basis for processing your data is Article 6 Paragraph 1 Sentence 1 Letter f) GDPR due to our legitimate interests in the analysis, optimization and efficient economic operation of our advertising and website.

5. Data transfer / recipient category: Google Ireland, USA; This website has also enabled third-party Google AdSense ads. The aforementioned data can also be transmitted to these third-party providers named “Certified External Vendors” at https://support.google.com/dfp_sb/answer/94149.

6. Storage period: The data is stored for up to 24 months after the last visit.

7. Opposition and elimination options ("opt-out"): You can object to or prevent the installation of cookies by Google Adsense in various ways:

• You can prevent cookies in your browser by setting "do not accept cookies", which also includes cookies from third-party providers;

• You can deactivate personal ads on Google directly on Google via the link https://adssettings.google.com, whereby this setting only lasts until you delete your cookies. Instructions on how to deactivate personalized advertising on mobile devices can be found here: https://support.google.com/adsense/troubleshooter/1631343;

• You can use the link https://optout.aboutads.info for US sites or for EU sites at http://www.youronlinechoices.com/ to view personalized advertisements from third-party providers who participate in the advertising self-regulation initiative “About Ads” de / praferenzmanagement / deactivate, whereby this setting only lasts until you delete all your cookies;

• You can permanently deactivate cookies using a browser plug-in for Chrome, Firefox or Internet Explorer under the link https://support.google.com/ads/answer/7395996. This deactivation may mean that you can no longer use all the functions of our website to their full extent.

8. In Google's data protection declaration for advertising at https://policies.google.com/technologies/ads you will find further information on the use of Google cookies in advertisements and their advertising technologies, storage duration, anonymization, location data, functionality and your rights.

Google AdWords with conversion tracking

1. We use the “Google Ads with Conversion Tracking” service (service provider: Google Ireland Limited, Register No .: 368047, Gordon House, Barrow Street, Dublin 4, Ireland) to draw attention to third-party websites by means of advertisements on our website.

2. Data categories and description of data processing: usage data / communication data. When you click on one of our Google ads, a cookie is saved in your browser, which is valid for about 30 days. If you then visit our website, we and Google can use the cookie to evaluate whether you have visited our website and which of our pages you have visited. Google creates statistics about this. The data is also transferred to the USA and analyzed there. If you are logged in with a Google account, the data can be assigned to your account by AdWords. If you do not want this, you must log out before visiting our website.

3. Purpose of data processing: This conversion tracking serves the purpose of analysis / success measurement, optimization and the economic operation of our advertising and website.

4. Legal basis: If you have given your consent to the processing of your personal data using "Google Ads with Conversion Tracking" ("opt-in"), then Article 6 Paragraph 1 Clause 1 lit. a) GDPR is the legal basis. Otherwise, the legal basis for processing your data is our legitimate interest in the analysis, optimization and efficient economic operation of our advertising and website in accordance with Art. 6 Para. 1 S. 1 lit.f) GDPR.

5. Data transfer / recipient category: Google Ireland.

6. Storage duration: up to 540 days.

7. Opposition and elimination options ("opt-out"): You can object to the installation of cookies by Google in various ways or prevent them:

• You can prevent cookies in your browser by setting "do not accept cookies", which also includes cookies from third-party providers;

• You can deactivate conversion tracking directly on Google via the link https://adssettings.google.com, whereby this setting only lasts until you delete your cookies.

• You can use the link https://optout.aboutads.info for US sites or for EU sites at http://www.youronlinechoices.com/ to view personalized advertisements from third-party providers who participate in the "About Ads" self-regulation initiative. de / praferenzmanagement / deactivate, whereby this setting only lasts until you delete all your cookies;

You can permanently deactivate cookies using a browser plug-in for Chrome, Firefox or Internet Explorer under the link https://support.google.com/ads/answer/7395996. This deactivation may mean that you can no longer use all the functions of our website to their full extent.

8. Further information can be found in Google's data protection declaration at https://policies.google.com/privacy?hl=de&gl=de and https://services.google.com/sitestats/de.html.

Google AdWords Remarketing / "Similar target groups"

1. We use the Google Analytics Remarketing / "Similar Target Groups" application (service provider: Google Ireland Limited, Register No .: 368047, Gordon House, Barrow Street, Dublin 4, Ireland) to draw attention to third-party websites and other internet offers by means of advertisements on our website do.

2. Data categories and description of data processing: usage data / communication data. With the remarketing or "similar target groups" function in Ads, we can reach you there if you have already visited our website and you are addressing you with a suitable message in an advertisement. With remarketing, we can bring our previous visitors back to our website with a click. If you then call up other websites or Internet offers, we and Google can use the cookie to evaluate whether you have already visited our website and whether yours also display our advertising there. Google creates statistics about this. We are not aware of the full scope of the data processing. The data is also transferred to the USA and analyzed there. According to Google, the data collected by the remarketing will not be merged with any personal data stored by Google, but will be processed using a pseudonym.

3. Purpose of processing: This remarketing serves the purpose of analysis, optimization and the economic operation of our advertising and website.

4. Legal basis: If you have given your consent to the processing of your personal data using "Google Ads Remarketing /" Similar target groups "(" opt-in "), then Article 6 Paragraph 1 Clause 1 lit. a) GDPR is the legal basis . Otherwise, the legal basis for processing your data is our legitimate interest in the analysis, optimization and efficient economic operation of our advertising and website in accordance with Art. 6 Para. 1 S. 1 lit.f) GDPR.

5. Data transfer / recipient category: Google Ireland.

6. Storage period: When you visit certain pages of ours, a cookie is stored in your browser, which is valid for 30 days.

7. Opposition and elimination options ("opt-out"): You can object to the installation of cookies by Google in various ways or prevent them:

• You can prevent cookies in your browser by setting "do not accept cookies", which also includes cookies from third-party providers;

• You can deactivate personalized ads directly on Google using the link https://adssettings.google.com, whereby this setting only lasts until you delete your cookies.

• You can use the link https://optout.aboutads.info for US sites or for EU sites at http://www.youronlinechoices.com/ to view personalized advertisements from third-party providers who participate in the "About Ads" self-regulatory initiative de / praferenzmanagement / deactivate, whereby this setting only lasts until you delete all your cookies;

• You can permanently deactivate cookies using a browser plug-in for Chrome, Firefox or Internet Explorer under the link https://support.google.com/ads/answer/7395996. This deactivation may mean that you can no longer use all the functions of our website to their full extent.

8. Further information can be found in Google's data protection declaration at https://policies.google.com/privacy?hl=de&gl=de.

Facebook Custom Audiences

1. We use the remarketing function “Custom Audiences” from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand, on our website Canal Harbor, Dublin 2, Ireland.

2. Data categories and description of data processing: IP address, cookie ID, location information. If you visit the social network Facebook or other websites that use this remarketing function, your interest-based advertisements (“Facebook ads”) may be displayed. We use the remarketing function to optimize and run our website economically and to show you advertising that interests you as much as possible and thus to make our website more user-friendly. When you visit our website, your browser connects to the Facebook servers. However, Facebook receives the information that you have called up or clicked a corresponding advertisement. If you are logged in to Facebook, Facebook can assign this information to your account. With regard to processing by Facebook, please read Facebook's data protection declaration at https://www.facebook.com/policy.php. Special information and details about the Facebook pixel and how it works can be found in the Facebook help section: https://www.facebook.com/business/help/651294705016616.

3. Purpose of processing: display of personalized advertising, measurement and evaluation of advertising, billing of advertising, analysis of viewing behavior.

4. Legal basis: If you have given your consent to the processing of your personal data by means of "Custom Audiences" from the third party provider ("opt-in"), then Art. 6 Para. 1 S. 1 lit. a) GDPR is the legal basis. The legal basis is also our legitimate interest in data processing in accordance with Article 6, Paragraph 1, Sentence 1, Letter f) of the GDPR, which is also part of the above-mentioned purposes.

5. Storage period: Facebook gives us access to it for 180 days.

6. Data transfer / recipient category: Facebook Ireland.

7. Opposition option ("Opt-Out"): The deactivation of the "Facebook Custom Audiences" function is possible for users who are not logged in here [__ Enter Facebook Pixel Opt-Out Link on your website__] and for logged-in users under this link: https: // www .facebook.com / settings /? tab = ads #.

Amazon affiliate program

1. We take part in the Amazon partner program (service providers: Amazon EU S.à.rl, Amazon Services Europe S.à.rl and Amazon Media EU S.à.rl, all three located at 5, Rue Plaetis, L – 2338 Luxembourg, Parent company: Amazon.com Inc., 2021 Seventh Ave, Seattle, Washington 98121, USA), with which we receive reimbursement of advertising costs through the placement of advertisements or partner links if third parties buy something from Amazon.

2. Data categories and description of data processing: usage data. Amazon creates statistics and records when an affiliate link was clicked and what was purchased from it. For this purpose, the data is transferred to the USA and evaluated there. A certain attribute, the so-called partner ID, is added to the partner link URL to track orders. If you are logged into your Amazon account, Amazon can assign this data to your account. If you do not want this, you have to log out of your account. If necessary, Amazon will pass on your data to authorities or contractual partners.

3. Purpose of processing: Analysis, optimization and economic operation of our website using a partner program

4. Legal basis: If you have given your consent to the processing of your personal data by means of the “partner program” from the third party provider (“opt-in”), then Article 6 (1) sentence 1 lit. a) GDPR is the legal basis. The legal basis for the processing of your data is also our legitimate interest in the analysis, optimization and economic operation of our website in accordance with Art. 6 Para. 1 S. 1 lit.f) GDPR.

5. Storage duration: The storage duration of the information through the partner link is up to 24 hours after clicking on the partner link or up to 89 days if goods were placed in the shopping cart at Amazon.

6. Data transfer / recipient category: Amazon EU.

7. Opposition option: You can object to or prevent the installation of cookies by Amazon in various ways:

• You can prevent cookies in your browser by setting "do not accept cookies", which also includes cookies from third-party providers;

• You can deactivate interest-based advertisements on Amazon using this link: https://www.amazon.de/adprefs;

• You can use the link https://optout.aboutads.info for US sites or for EU sites at http://www.youronlinechoices.com/ to view personalized advertisements from third-party providers who participate in the "About Ads" self-regulation initiative de / praferenzmanagement / deactivate, whereby this setting only lasts until you delete all your cookies.

8. Further information can be found in Amazon's data protection declaration at https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010 and for interest-based advertising here: https://www.amazon.de/gp /help/customer/display.html?nodeId=201151440.

Google Analytics

1. We have integrated the website analysis tool "Google Analytics" (service provider: Google Ireland Limited, register no .: 368047, Gordon House, Barrow Street, Dublin 4, Ireland) on our website.

2. Data categories and description of data processing: User ID, IP address (anonymized). When you visit our website, Google places a cookie on your computer in order to analyze your use of our website. We have activated the IP anonymization "anonymizeIP", which means that the IP addresses are only processed in abbreviated form. On this website, your IP address will therefore be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be transmitted to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the person responsible with other services relating to website activity and internet usage. We have also activated the cross-device analysis of website visitors, which is carried out via a so-called user ID. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can find more information about data usage by Google Analytics here: https://www.google.com/analytics/terms/de.html (Terms of Use of Analytics), https://support.google.com/analytics/answer/6004245? hl = de (information on data protection with Analytics) and Google's data protection declaration https://policies.google.com/privacy.

3. Purpose of processing: The use of Google Analytics serves the purpose of analyzing, optimizing and improving our website.

4. Legal basis: If you have given your consent to the processing of your personal data by the third party provider using "Google Analytics" ("opt-in"), then Article 6 (1) sentence 1 lit. a) GDPR is the legal basis. The legal basis is also our legitimate interest in the above purposes (the analysis, optimization and improvement of our website) in data processing in accordance with Art. 6 Para. 1 Clause 1 lit.f) GDPR. In the case of services that are provided in connection with a contract, tracking and analysis of user behavior takes place in accordance with Art. 6 Para. 1 S. 1 lit. To be able to offer contract purposes.

5. Storage period: The data sent by us and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after months. The deletion of data whose retention period has expired takes place automatically once a month.

6. Data transfer / recipient category: Google, Ireland and USA. We have also concluded an order processing agreement with Google in accordance with Art. 28 GDPR.

7. Opposition and removal options ("opt-out"):

• You can generally prevent cookies from being saved on your hard drive by selecting “do not accept cookies” in your browser settings. However, this can limit the functionality of our offers. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website and from processing this data by downloading and installing the browser plug-in available under the following link: http: / /tools.google.com/dlpage/gaoptout?hl=de

• As an alternative to the browser plug-in above, you can prevent Google Analytics from collecting data by clicking [__ here, please__ insert the Analytics opt-out link on your website]. By clicking an "opt-out" cookie is set which prevents the collection of your data when you visit this website in the future. This cookie is only valid for our website and your current browser and only lasts until you delete your cookies In the event of this, you would have to set the cookie again.

• You can deactivate the cross-device user analysis in your Google account under "My data> Personal data".

YouTube videos

1. We have embedded YouTube videos from youtube.com on our website using the embedded function so that they can be accessed directly on our website. YouTube belongs to Google Ireland Limited, registration number: 368047, Gordon House, Barrow Street, Dublin 4, Ireland.

2. Data category and description of data processing: usage data (e.g. website accessed, content and access times). We have integrated the videos in the so-called "extended data protection mode" without cookies being used to record user behavior in order to personalize the video playback. Instead, the video recommendations are based on the video currently being played. Videos recorded in the extended data protection mode in an embedded player which videos are recommended to you on YouTube. When you start a video (click on the video), you consent to YouTube tracking the information that you have accessed the corresponding subpage or the video on our website and uses this data for advertising purposes.

3. Purpose of processing: Provision of a user-friendly offer, optimization and improvement of our content.

4. Legal basis: If you have given your consent to the processing of your personal data by the third party provider using "etracker" ("opt-in"), then Article 6 (1) sentence 1 lit. a) GDPR is the legal basis. The legal basis is also our legitimate interest in data processing in accordance with Art. 6 Para. 1 S.1 lit.f) GDPR. In the case of services that are provided in connection with a contract, tracking and analysis of user behavior takes place in accordance with Art. 6 Para. 1 S. 1 lit. To be able to offer contract purposes.

5. Data transfer / recipient category: Third party providers in the USA. The data obtained will be transferred to the USA and stored there. This is also done without a Google user account. If you are logged into your Google account, Google can assign the above data to your account. If you do not want this, you have to log out of your Google account. Google creates user profiles from such data and uses this data for the purposes of advertising, market research or the optimization of its websites.

6. Storage period: Cookies for up to 2 years or until the cookies are deleted by you as the user.

7. Objection: You have the right to object to the creation of user profiles vis-à-vis Google. Therefore, please contact Google directly using the data protection declaration below. You can make an opt-out objection with regard to the advertising cookies here in your Google account:
https://adssettings.google.com/authenticated.

8. You can find more information on the YouTube terms of use at https://www.youtube.com/t/terms and the Google Advertising Privacy Policy at https://policies.google.com/technologies/ads

9. Use of Google cookies and their advertising technologies, storage duration, anonymization, location data, functionality and your rights. General data protection declaration from Google: https://policies.google.com/privacy.

Presence on social media

1. We maintain profiles and fan pages in social media. When you use and call up our profile in the respective network, the respective data protection information and terms of use of the respective network apply.

2. Data categories and description of data processing: usage data, contact data, content data, inventory data. Furthermore, the data of users within social networks are usually processed for market research and advertising purposes. For example, usage profiles can be created based on user behavior and the resulting interests of the user. The usage profiles can in turn be used, for example, to place advertisements inside and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and the interests of the users are stored. Furthermore, data can be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them). For a detailed description of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks. In the case of requests for information and the assertion of data subject rights, we point out that these can be most effectively asserted with the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information directly. If you still need help, you can contact us.

3. Purpose of processing: communication with users connected and registered on social networks; Information and advertising for our products, offers and services; External representation and image cultivation; Evaluation and analysis of the users and content of our presence in social media.

4. Legal basis: The legal basis for the processing of personal data is our legitimate interest in the above purposes in accordance with Art. 6 Para. 1 S. 1 lit.f) GDPR. Insofar as you have given us or the person responsible for the social network your consent to the processing of your personal data, the legal basis is Art. 6 Para. 1 S. 1 lit. a) in conjunction with Art. 7 GDPR.

5. Data transmission / recipient category: social network.

6. The data protection notices, information options and opt-out options for the respective networks / service providers can be found here:

• Facebook service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland); Website: www.facebook.com; Data protection declaration: https://www.facebook.com/about/privacy/, Opt-Out: https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com; Objection: https://www.facebook.com/help/contact/2061665240770586; Agreement on joint processing of personal data on Facebook pages (Art. 26 GDPR): https://www.facebook.com/legal/terms/page_controller_addendum, data protection information for Facebook pages: https://www.facebook.com / legal / terms / information_about_page_insights_data.

• Instagram - service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland) - data protection declaration / opt-out: https://help.instagram.com/519522125107875, objection: https: // help .instagram.com / contact / 186020218683230; Agreement on joint processing of personal data on Instagram pages (Art. 26 GDPR): https://www.facebook.com/legal/terms/page_controller_addendum.

Social media plug-ins

1. We use social media plug-ins from social networks on our website. We use the so-called "two-click solution" Shariff from c't or heise.de: https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz -2467514.html; Service provider: Heise Medien GmbH & Co. KG, Karl-Wiechert-Allee 10, 30625 Hanover, Germany; Data protection declaration: https://www.heise.de/Datenschutzerklaerung-der-Heise-Medien-GmbH-Co-KG-4860.html.

2. Data category and description of data processing: usage data, content data, inventory data. When you visit our website, “Shariff” does not transmit any personal data to the third-party providers of the social plug-ins. Next to the logo or the brand of the social network you will find a controller with which you can activate the plug-in with a click. This activation represents your consent in the form that the respective provider of the social network receives the information that you have accessed our website and that your personal data is transmitted to the provider of the plug-in and stored there. These are so-called third-party cookies. With some providers such as Facebook and XING, according to their information, your IP will be anonymized immediately after collection. The plug-in provider saves the data collected about the user as a usage profile. You can revoke your consent at any time by deactivating the controller.

3. Purpose of data processing: improving and optimizing our website; Increasing our awareness through social networks; Ability to interact with you and the users among themselves via social networks; Advertising, analysis and / or needs-based design of the website.

4. Legal basis: The legal basis for the processing of personal data is our legitimate interest in the above purposes in accordance with Art. 6 Para. 1 S. 1 lit.f) GDPR. Insofar as you have given us or the person responsible for the social network your consent to the processing of your personal data, the legal basis is Art. 6 Para. 1 S. 1 lit. a) in conjunction with Art. 7 GDPR. For pre-contractual inquiries or when using your personal data to fulfill a contract, Art. 6 Para. 1 S. 1 lit.

5. Data transmission / recipient category: social network.

6. Social networks used and objection: We refer you to the respective data protection declarations of the social networks with regard to the purpose and scope of data collection and processing. There you will also find information about your rights and setting options for protecting your personal data. You have the right to object to the creation of these user profiles, whereby you can contact the respective plug-in provider directly to exercise these rights.

Facebook

1. We have plug-ins from the social network Facebook.com (company headquarters in the EU: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland) on our website as part of the so-called "two-click solution" "integrated by Shariff. You can recognize this by the Facebook logo" f "or the addition" Like "," Like "or" Share ".

2. As soon as you willingly activate the Facebook plug-in, a connection will be established from your browser to the Facebook servers. Facebook receives the information, including your IP, that you have accessed our website and transmits this information to Facebook servers in the USA, where this information is stored. If you are logged into your Facebook account, Facebook can assign this information to your account. When using the functions of the plug-in, e.g. pressing the "Like" button, this information is also transferred from your browser to the Facebook server in the USA and stored there and displayed in your Facebook profile and, if applicable, with your friends.

3. The purpose and scope of the data collection and its further processing and use of the data by Facebook as well as your related rights and setting options to protect your privacy can be found in Facebook's data protection information: https://www.facebook.com/about/privacy/. Data collection with the "Like" button: https://www.facebook.com/help/186325668085084. You can manage and contradict your settings regarding the use of your profile data for advertising purposes on Facebook here: https://www.facebook.com/ads/preferences/.

4. If you log out of Facebook before visiting our website and delete your cookies, no data about your visit to our website will be assigned to your profile on Facebook when the plug-in is activated.

5. Agreement on joint processing of personal data on Facebook pages (Art. 26 GDPR): https://www.facebook.com/legal/terms/page_controller_addendum, data protection information for Facebook pages: https://www.facebook.com / legal / terms / information_about_page_insights_data.

Facebook

1. We have integrated plug-ins from the social network Instagram (service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland) on our website as part of the so-called "two-click solution" from Shariff. You can recognize this by the Instagram logo in the form of a square camera.

2. If you willingly activate the plug-in, a connection will be established from your browser to the Instagram servers. In doing so, Instagram receives the information, including your IP address, that you have visited our site and transmits the information to Instagram's servers in the USA, where this information is stored. If you are logged into your Instagram account, Instagram can assign this information to your account and you can click the Instagram button and thus share and save the content of our pages on your Instagram account and, if necessary, display it to your friends there. We have no knowledge of the exact content of the transmitted data, their use and storage duration by Instagram.

3. If you log out of Instagram before visiting our website and delete your cookies, no data about your visit to our website will be assigned to your profile on Instagram when the plug-in is activated.

4. You can find more information in Instagram's privacy policy / opt-out at / opt-out: https://help.instagram.com/519522125107875, objection: https://help.instagram.com/contact/186020218683230; Agreement on joint processing of personal data on Instagram pages (Art. 26 GDPR): https://www.facebook.com/legal/terms/page_controller_addendum.

Rights of the data subject

1. Objection or revocation against the processing of your data

Insofar as the processing is based on your consent in accordance with Art. 6 Paragraph 1 Sentence 1 lit. a), Art. 7 GDPR, you have the right to revoke your consent at any time. This does not affect the legality of the processing carried out on the basis of the consent up to the point of revocation.

Insofar as we base the processing of your personal data on the balancing of interests in accordance with Art. 6 Para. 1 S. 1 lit. f) GDPR, you can object to the processing. This is the case, in particular, if the processing is not necessary to fulfill a contract with you, which we describe in the following description of the functions. When exercising such an objection, we ask you to explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will examine the situation and either stop or adjust the data processing or show you our compelling reasons worthy of protection, on the basis of which we will continue the processing.

You can object to the processing of your personal data for advertising and data analysis purposes at any time. You can exercise your right of objection free of charge. You can inform us about your objection to advertising using the following contact details:

Alderete GbR
Mathildenstr. 10
71638 Ludwigsburg, Germany

2. Right to information

You have the right to request confirmation from us as to whether personal data relating to you is being processed. If this is the case, you have the right to information about your personal data stored by us in accordance with Art. 15 GDPR. This includes, in particular, information about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the origin of your data, unless it was collected directly from you.

3. Right to rectification

You have the right to correct incorrect data or to complete correct data in accordance with Art. 16 GDPR.

4. Right to cancellation

You have the right to have your data stored by us deleted in accordance with Art. 17 GDPR, unless this is contrary to statutory or contractual retention periods or other statutory obligations or rights to further storage.

5. Right to restriction

You have the right to request a restriction on the processing of your personal data if one of the requirements in Art. 18 Para. 1 lit. a) to d) GDPR is met:
• If you dispute the accuracy of the personal data concerning you for a period of time that enables the person responsible to check the accuracy of the personal data;

• the processing is unlawful and you refuse to delete the personal data and instead request that the use of the personal data be restricted;

• the person responsible no longer needs the personal data for the purposes of processing, but you need them to assert, exercise or defend legal claims, or

• if you have objected to the processing in accordance with Art. 21 Paragraph 1 GDPR and it has not yet been determined whether the legitimate reasons of the person responsible outweigh your reasons.

6. Right to data portability

You have the right to data portability in accordance with Art. 20 GDPR, which means that you can receive the personal data we have stored about you in a structured, common and machine-readable format or you can request that it be transmitted to another person responsible.

7. Right to Complain

You have the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority in particular in the member state of your place of residence, your place of work or the place of the alleged violation.

Data security

In order to protect all personal data that is transmitted to us and to ensure that we and our external service providers comply with data protection regulations, we have taken suitable technical and organizational security measures. Therefore, among other things, all data between your browser and our server is encrypted via a secure SSL connection.

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Alderete GbR - Mathildenstr. 10 - 71638 Ludwigsburg
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